Stars N Celebs works on the supply side of the creator economy, which means finding emerging faces and connecting them with brands that need them.
The brand's voice should feel like the campus itself: loud, competitive, funny and a little rebellious, rather than corporate and polite.
Find the Faces is right for this brand because it makes discovery the campaign itself, so every scan produces both an audience and a pipeline of talent.
These are strategist observations to be validated in pilot research, not survey results.
Students who want to be seen feel stuck inside their campus, because college gives them a stage but never a career. So Stars N Celebs can make a win visible to the whole campus first, and let pride push them outside the gate.
Sing, dance or joke. No editing.
Placeholder names and scores
You have been found.
Campus star #1 · Your college · Week 1
A found card posted to a story
The video lands in her college's feed and adds points to the college leaderboard straight away.
Her friends see the score move, so they scan the poster too and drop their own 15 seconds.
At the weekly deadline the best entry gets a found card with her name, her college and the week.
The campus brand partner for her tribe sees the card first and can send her a first brief.
Brands pay for reach, while new creators have no clear way in to those brands.
A student can be famous on campus and still be unknown outside it.
College builds creators but it does not build careers.
A public campus hunt in which students scan, drop a video, rank for their college and share a found card.
The student wants to be seen outside the campus gate.
Stars N Celebs wants to be the first discovery step for new creators.
50 campuses. Posters at canteens, libraries, chai stalls. Seed first entries.
Leaderboards live. Meme pages push "beat your rival college".
Year 1: the first stop for new creators, with brand matches on top.
This idea sits in community-led UGC marketing with a campus activation layer. The Hook Model explains why students come back: a trigger, an easy action, a reward they cannot predict, and something they invest in.
Students make the content. The brand runs the stage.
Trigger (poster), Action (15-second video), Variable reward (rank and shout-outs), Investment (their followers).
50 campuses for ten weeks, a weekly leaderboard, then more campuses.
| Metric | How it is measured | Baseline | Target | Source |
|---|---|---|---|---|
| QR scans | Unique scans per campus per week | Zero at launch | 10K in the pilot (projected) | Platform analytics |
| Videos dropped | Entries received per campus | Zero at launch | Set at launch | Platform analytics |
| Reach | Views of found cards and shares | Zero at launch | 150K across 50 campuses (projected) | Social platforms |
| Creators with a brand enquiry | Enquiries logged by Stars N Celebs | Current enquiry rate | Set at launch | Stars N Celebs |
Before launch we would interview students from five to ten campuses and test whether the star-on-campus observation and the rivalry insight hold. Every figure stays a projection until real data replaces it.
scans in the pilot
Projected plan, not a resultreach across 50 campuses
Projected plan, not a resultCreators who get a brand enquiry
Target set at launchConcept and strategy by Diya Nathwani